Days after Jeep debuted their Super Bowl ad that starred Bruce Springsteen, who has notoriously avoided commercial appearances for decades, it was revealed that the Boss had been arrested and charged with three misdemeanors back in November after a park ranger saw him drinking in an NJ State Park.
Today in (virtual) court, the prosecutors have dropped the DWI and reckless driving charges against Bruce (his BAC was 0.02 — below New Jersey’s legal limit while driving of .08) – but he did plead guilty to consuming alcohol in a closed area - having “ two small shots of tequila” with fans at a New Jersey park …
The resolution was enough for Jeep - who have decided to unpause the ad - which calls for a Re-United States
Jeep - The Middle Super Bowl LV Ad ft. Bruce Springsteen
In a statement - the brand said: "As we stated previously, we paused the commercial until the facts were established. Now, that the matter has been resolved, we are unpausing the film,"