Oliver Francois - Chief Marketing Officer for Fiat Automobiles  - has  landed some of the biggest names in show business for his company's ads  from Clint Eastwood  to Bill Murray.  But his white whale was still out there - Bruce Springsteen, who has notoriously avoided commercial appearances for decades.

 

But exec was finally able to land the boss for Jeep’s two-minute Super Bowl ad called “The Middle,”

 

 

 

Maybe Bruce agreed to the ad because of overtly plugging a new Jeep, the ad  had a deeper message: “To the ReUnited States of America.”