Verizon has revealed that Dave Matthews will be kick off “Pay It Forward Live” - their new weekly online entertainment series.
Matthews will play a 30 minute set from his home on Thursday March 26th, at 8pm that will be streamed on Verizon’s Twitter account as well as on Yahoo.
The series is being dubbed "a weekly streaming entertainment series that will include music, gaming, comedy and more in support of small businesses affected by COVID-19.”
Verizon has announced they will donate up to $5 million to the Local Initiatives Support Corporation, who in turn will “use the funds to provide grants of up to $10,000 to businesses facing immediate financial pressure because of COVID-19..."
During the broadcasts, viewers will be "encouraged to tag their favorite local businesses and make a purchase in advance for when the crisis is over and the businesses reopen.”
Verizon’s chairman-CEO, Hans Vestberg said:
"Small businesses are being impacted in extraordinary ways as we all fight against the spread of COVID-19. These companies provide employment opportunities, goods, services, and gathering places that are the soul of local communities. ‘Pay it Forward Live’ will give all Americans an opportunity to help their favorite small businesses survive this unprecedented hardship.”