Pearl Jam will officially release ‘Superblood Wolfmoon’ - the second single from their forthcoming album Gigaton on 2/19 - but you can get a preview of the track by pointing your cellphone at the moon. Yes - you read that right.
The band, their label (Republic Records) and the we developers Powster have created an augmented-reality experience where when you point your cellphone cameras at the moon - it will trigger an animation with a snippet of the song - ‘Superblood Wolfmoon’
Too cloudy to see the moon - you can visit the moon.pearljam.com to unlock the video as well
Powster CEO Ste Thompson said in a statement:
“We’re honored to be working with Pearl Jam to bring their music to life through technology blended with the elements of nature that inspired their tone. This activation displays their innovation and creative energy going into their new album. Adapting to new technologies and integrating platforms unleashes the full potential of music, as well as changes the way fans experience new sounds, and we are excited to be teaming up with Pearl Jam to provide their fans with this exclusive look at their style and artistic direction.”