RNR News and Notes

There were plenty of ads during the Super Bowl that used celebrity cameos, special effects and humor to get their message across ... but Verizon decided to go the opposite direction entirely - using a simple voice over spot (read by Harrison Ford) and a snippet of the unreleased song by Pearl Jam song "River Cross" to convey the importance of their 5G service: 

 

 

 

Pearl Jam tweeted the ad out after it aired - with the news that Verzion will donate $1 to The Vitalogy Foundation -  a non-profit organization started by the band that "supports the efforts of non-profit organizations doing commendable work in the fields  community health, the environment, arts & education and social change."