If the stars of Beck's new video for the song Fix Me look familiar, it might be because you're one of the 250,000 people who follow Mame and her poodles - Riku, Gaku, and Qoo, on Instagram.
As part of the video's release -Beck has partnered with the ASPCA to help put an end to animal abuse and neglect.
When asked about the video, director Brook Linder said - “There’s something really special happening in the mountains of Yamagata, and we were lucky enough to enter Mame’s world for two afternoons in November. That home is heaven on Earth.”
By the way - how about some tour dates Beck ....